Founder-Led 7% ABV Rosé Case Study.

The opportunity

Jessica Ennis-Hill wanted to create a rosé that reflected balance: all the pleasure of Provence, with a lower-alcohol profile suited to modern drinking occasions.

The challenge

The challenge was to create a 7% ABV rosé that still felt credible, elegant and premium. In wine, alcohol contributes to texture, balance and flavour, so the project needed more than a simple alcohol reduction.

Atelier’s role

Atelier Wines supported regional sourcing research, technical evaluation and wine style development. The work focused on identifying a rosé base wine capable of delivering freshness, pale colour and elegance, while assessing the most suitable alcohol-adjustment route for a balanced mid-strength wine.

The result

Seven Summers is a premium 7% ABV rosé proposition that connects founder credibility, moderation insight and a recognisable Provence-style drinking experience.

Fin

| Founder | Dame Jessica Ennis-Hill |

| Category | Premium lower-ABV rosé |

| Wine style | Provence-style rosé, 7% ABV |

| Atelier role | Regional sourcing research, technical evaluation and wine style development |

| Commercial relevance | Founder-led moderation innovation in wine |

Atelier Wines supported the development of Seven Summers, a founder-led 7% ABV rosé created with Dame Jessica Ennis-Hill. The project brought together founder story, moderation insight, regional wine sourcing, technical evaluation and wine style development to create a premium lower-ABV rosé with commercial credibility.

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