Seven Summers

Founder-Led 7% ABV Rosé Case Study.

The opportunity

Jessica Ennis-Hill wanted to create a rosé that reflected balance: all the pleasure of Provence, with a lower-alcohol profile suited to modern drinking occasions.

The challenge

The challenge was to create a 7% ABV rosé that still felt credible, elegant and premium. In wine, alcohol contributes to texture, balance and flavour, so the project needed more than a simple alcohol reduction.

Atelier’s role

Atelier Wines supported regional sourcing research, technical evaluation and wine style development. The work focused on identifying a rosé base wine capable of delivering freshness, pale colour and elegance, while assessing the most suitable alcohol-adjustment route for a balanced mid-strength wine.

The result

Seven Summers is a premium 7% ABV rosé proposition that connects founder credibility, moderation insight and a recognisable Provence-style drinking experience.

Founder: Dame Jessica Ennis-Hill

Category: Premium lower-alcohol rosé

Wine style: Provence-style rosé, 7% ABV

Atelier’s role: Regional sourcing research, technical evaluation and wine style development

Atelier Wines supported the development of Seven Summers, a founder-led 7% ABV rosé created with Dame Jessica Ennis-Hill. The project brought together founder story, moderation insight, regional wine sourcing, technical evaluation and wine style development to create a premium lower-ABV rosé with commercial credibility.